![]() ![]() ![]() “It would reduce the risk of people getting a single view of reality-or that portion of reality that they are interested in-that is created and maintained by a single platform (e.g. Gal adds that the move is welcome in a search market that “has seen little innovation or competition” over the past couple of decades. “Goggles will allow the creation of multiple universes within which users could search,” says Uri Gal, a professor of business information systems at the University of Sydney. It is very hard, if not impossible, to remove all biases from search results. “Biases are everywhere: the underlying data, which sites are easier to crawl, which models are chosen, feature selection, presentation biases, popularity, the list can go on indefinitely,” Pujol says. ![]() Pujol says that Brave created Goggles-which it first outlined in a 2021 white paper-to help remove biases from search results, including those in Brave’s search, and give people more choice. However, it also raises questions about the impact filter bubbles have on search results. “Goggles represents a fundamental push toward algorithmic transparency and openness in search,” says Josep M. The move is the first for a search engine. Essentially, it puts you in charge of the search results you see. Dubbed Goggles, these tools allow you to rerank the web pages that appear at the top of your search results by applying a series of filters to them.įor instance, a Goggle (not to be confused with Google) can strip Pinterest pages from your search results it can show only results from tech blogs or boost articles from either left- or right-leaning political news sources. Starting today, Brave is moving its search engine out of beta and trialing a new tool that allows you to customize your search results. Now privacy-focused web browser and search engine Brave is trying to open up the opaque, SEO-driven world of algorithmically curated search results. There will be some variation based on where you are in the world, your search history, and other factors, but you’re largely getting the same kind of results as everyone else. A few scrolls down the page, you’ll reach the actual search results. If you open the world’s most used search engine and look up “sofa for small flat,” you’ll be met with a handful of ads showing elaborate corner suites, followed by some common questions (“what is a very small sofa called?”). ![]() Google’s search results have become cluttered. ![]()
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